For indie touring artists

The OS for working indie artists.

Run your tour marketing, release planning, and fan capture from one place. AI does the analysis. You stay on stage.

Three things, done well.

Roadline is built around the work indie touring artists actually do. Tour marketing. Music marketing. Fan capture. Everything else got cut.

Tour marketing

Every show gets an adaptive 8-week marketing plan based on the show type, your budget, and your stated preferences.

  • 46-task library filtered by show type (headline, festival, opener, cruise, radio)
  • Budget tiers · bare-bones to heavy · unlock the right tasks at the right spend
  • Inline guarantee + ad-budget editing on the show list
  • Advance, setlist, settlement, comp ledger, ticket pacing on every show
  • Bulk regenerate when your strategy changes

Music marketing

Plan releases without the chaos. Visual briefs that turn into shoots. Pre-release checklists that keep distros happy.

  • Per-song Visual Brief · Claude turns lyrics into 25-40 shot ideas
  • Shoot Planner · multi-song schedule, capped at 6 hours, edit guide PDF for your videographer
  • 10-item release readiness checklist + auto-computed DSP pitch calendar
  • Distro helper · DistroKid, TuneCore, CD Baby, UnitedMasters, Amuse compared
  • Release tab only shows what's actually planned · no clutter

Fan capture

Get emails wherever you can. Show check-ins. Pre-save links. Patreon funnels. One bio link that powers all of it.

  • Show check-in QR · scan, drop email, win the giveaway
  • Email gates · pre-save, contest, download, Patreon tier conversion
  • Hub page · auto-built from your shows, gates, socials, streaming, support links
  • QR codes for everything, downloadable for print
  • Subscribers all roll into one searchable list
The doctrine

AI analyzes and recommends. You and your team execute.

Roadline doesn't post for you, doesn't edit your videos, doesn't auto-DM your fans. It builds the plan, surfaces the data, and gets out of your way. The platform that respects working artists by not pretending to replace them.

Personalized to how you actually work.

The Artist Brain captures your specific preferences once · wardrobe rules, marketing channels you'll touch, team requirements, brand voice. Every brief and pipeline Roadline generates respects what you said.

One conversation, every preference.

Tell the Brain you wear black, that you'll drive each show city to hang flyers, that your team needs songs uploaded 8 weeks before release. It captures the facts. It doesn't give life advice or write your lyrics · only career-relevant context.

Applied everywhere automatically.

Visual briefs honor the wardrobe rule. Show pipelines drop tasks that contradict your channels. Release plans build around your team's lead times. Hit "Regenerate all pipelines" once and every show gets reshaped.

Who Roadline is for.

Built for the working middle of music · artists touring 5+ shows a year, releasing real music, growing a real fanbase. Not for hobbyists. Not for major-label artists with full machines.

Indie artists

Solo or with a band. You hire your players, run your own merch, drive your own van. Roadline organizes the chaos.

Artist managers

You run 1-10 artists. Roadline gives you ops-level visibility into every roster member without losing per-artist depth.

Tour + release VAs

Support staff working show pipelines, release readiness, fan capture. Roadline gives you a daily action queue rooted in real show data.

Mobile-first. Built where artists are.

Approve a marketing task at soundcheck. Set a release target on the bus. Generate a videographer brief in the dressing room. Roadline works the same on phone as on desktop.

Ready to run your career like a real one?

Free during early access · no card required.

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